Who does the chores in your household? While many families now share the chores, women still shoulder most of the burden of housework in far too many homes. And that’s why this television commercial titled #ShareTheLoad is so important and powerful. Created by BBDO Mumai for Ariel, a laundry detergent, the commercial shows us what happens when we allow outdated traditions to be perpetuated. [googlead]Narrated by a father’s apology letter to his daughter, we see a husband watching TV at home while his wife has her hands full as she takes care of all the domestic duties. It was at this moment that Dad had an incredible realization about his own behaviour and the impact it had on his daughter. This video is going viral and you’ll understand why after you watch it.
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